A lot of people do not realize this, but whenever you begin to paint a wall, you are going to paint it twice whether you like it or not. The first layer can be just a primer, or it can be a primer that is also of a particular color. While the reason for a priming coat is so that you can let that soak into the drywall instead of your final coat, you can also use it as what is called a base coat. Your base coat is the layer of any color, that will ultimately have a subtle but noticeable impact on what the wall is finally going to look like after your entire paint job is complete. While you might not think about it, every color is ultimately going to come through, to some extent.
The funny thing is, there is absolutely no reason whatsoever why you need to use a white base coat. While that is that color that most people end up using, they often do so as much out of a feeling that you are just “supposed to” than out of any kind of stylistic decision making process on their part. Individuality does require independent thought, after all. If you do not think for yourself, somebody is just bound to do your thinking for you. And you probably will not like the decisions that they will make for you, either.
In the case of a base coat that will look good with your wall color, you can choose clashing colors (which will add a lot of restrained energy), or colors that are a part of the same palette. In the case of the former, think of colors that sit opposite one another on the color wheel, such as light greens over darker reds and mauves. In the latter’s case, a light, even pastel shade of the same color underneath a deeper tone of it will produce very neat results.